Posts Tagged ‘WestmorelandFlint’

Flint balloon-bopper hones skills as volleyball coach and player

By Ericka Olin, January 20, 2012

If you follow Flint Group on Facebook, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the Minute to Win It competition at our Duluth office? Yep, that’s her. In case you missed it…

Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as a SEO/SEM strategist and project manager for Flint Interactive.

Mikaela Krenzen

Outside of the office, Mikaela puts her balloon-bopping skills to good use as a volleyball coach and competitive player.

A passion for volleyball

“Five years ago, a friend from WestmorelandFlint signed me up to coach club volleyball with her. I had never really seen myself as a coach before, but I jumped at the opportunity to stay active and meet new people,” says Mikaela. “That introduced me to a number of people in the volleyball community, which led to a three-year stint as a high school coach and the opportunity to play competitive adult volleyball in a number of different leagues.”

Mikaela, who played Division I volleyball at Iona College in New Rochelle, N.Y., says the most rewarding part of coaching is seeing the growth and improvement in the girls each season and over the years.

Mikaela's volleyball team

She says, “Watching them change and develop in certain skill areas really makes me feel like I’ve made a difference. There is no greater gratification than having one of my players turn to me during a game with a big smile on her face after a winning block or attack, both of us knowing that it is something we have been working hard on during practice.”

While their athletic achievement is significant, Mikaela also enjoys watching the girls interact with, and make new, friends. She makes an effort to organize off-court activities so her players can get to know each other without the added stress of competition.

“It’s very important to bring fun and enjoyment into the season, because that is what creates the moments that many of them will remember forever,” Mikaela says.

Mikaela's volleyball team: It's all about the fun factor

Off the court

Between coaching club volleyball from November to June and high school volleyball from August to November (not to mention the constant balloon bopping), Mikaela only has about a month and a half of downtime. So what does she do then?

“When I’m not coaching or playing volleyball, I enjoy a quiet night at home watching BRAVO TV on the couch. Sad, but true,” she says.

Mikaela admits her life gets pretty crazy, but she says the busyness actually works in her favor.

“I have to be very organized so that I know where I need to be each night of the week. That also keeps me very organized at work, which helps me more effectively manage projects and timelines.”

Maintaining high spirits

Whether she’s at work or on the court, one of Mikaela’s goals is to keep people happy.

“With volleyball, it’s making sure players and parents are getting the most out of their time and money by running valuable, educational practices,” she explains. “At work, it’s managing client expectations and relationships and ensuring our team delivers the best possible end product.”

As project manager for Flint Group, Mikaela is responsible for managing timelines and budgets and assigning duties to team members. In her role as SEO/SEM strategist, she manages paid search campaigns and creates strategy for search engine optimization—all while perfecting her balloon-bobbing techniques.

How does she do it? We’re still baffled.

Get to know a Flintster: Q + A with Mikaela!

What’s your dream job?
Wedding planner or owner of a clothing boutique.

Which job would you not want to have?
Hospice care—I am much too emotional for that.

What was your first job?
Receptionist at a hair salon.

What did it teach you?
Unfortunately, it taught me how to gossip—you wouldn’t believe how fast word travels in those places.

What is one thing you’d be willing to practice for an hour a day?
Sewing.

What’s the best advice you ever got?
To take the leap and move to New York. I was definitely homesick and there were times I wanted to leave, but looking back, I wouldn’t trade that experience. I met some amazing people, and it taught me how to stand on my own and be more independent.

What sound do you love?
Sneakers on the gym floor.

What scent do you love?
Cilantro.

maurices connects with communities, reaches out to real models

By Jessica Stauber, October 11, 2011

Starting in 1931 as a women’s fashion shop in Duluth, Minn., maurices has grown to nearly 800 stores in 44 states across the country. WestmorelandFlint, our Duluth office, has had the honor of working with this leading small-town fashion store since 2005.

The goal: Earlier this year, maurices wanted to recognize the amazing women and small towns that are at the heart of our country.

The solution: maurices decided to conduct a nationwide search for fresh-faced girls of any age (over 18) and any size (maurices sells clothing in sizes 1-24), who embody what maurices is all about: fashion, fun and giving back. The maurices Main Street Model Search was born.

The model selection process: The contest launched in March, starting with a call for applicants and followed by a public voting period to narrow down the pool to 50. Next, maurices selected 20 and flew those girls to Minneapolis for a casting call. By May, 12 girls were chosen to model maurices clothing for three different seasons: Fall 2011, Holiday 2011 and Spring 2012.

The reward: Starting in June, the maurices team began flying to each of the girls’ hometowns, conducting a full-on photo shoot and presenting a check for $7,500 to each winning model’s charity of choice. These hometown visits will continue through January 2012. The models’ photos are currently being used for large in-store graphics, direct mail, online marketing and on maurices.com. Winners also received $1,500 in maurices clothing and a Flip video camera to capture their path to becoming a maurices model.

In addition, maurices surprised all of the models with an extra modeling opportunity. They all flew to Minneapolis for a special holiday photo shoot!

maurices Holiday Photo Shoot

maurices Holiday Photo Shoot

The gals: Who better to explain the contest than the models themselves? Watch four Main Street Models talk about their experiences, as well as why they chose their charity:

The Flint Group’s involvement: WestmorelandFlint collaborated with the maurices creative team to design and develop the contest site, where all prospective models submitted applications and the voting took place. Our team worked closely with maurices on all phases of the project and managed the media outreach. This truly was a team effort—that is forever changing the lives of the 12 winners.

To learn more about maurices and the Main Street Models, find them on Facebook or YouTube.

Meet Ericka: ButterCup Factory manager, cupcake dreamer and junior copywriter

By Angie Laxdal, September 30, 2011
Ericka poses with her creative concoction: a butterscotch cupcake with salty caramel frosting.

Ericka poses with her creative concoction: a butterscotch cupcake with salty caramel frosting.

Passionate. Driven. And just plain happy.

All these words describe Ericka Olin, account coordinator and junior copywriter, to a tee. She spends her days in our Duluth office, coordinating accounts and smithing words. But on nights and weekends, Ericka adores baking cupcakes. That’s how she unwinds, keeps her creative juices going and spoils her officemates.

“It’s always been a dream of mine,” explains Ericka, “to open my own cupcake bakeshop.” When Ericka and her husband tied the knot in Colorado last summer, they served gourmet cupcakes at their wedding. The three women who started Happy Cakes Bakeshop in Denver are Ericka’s inspiration. “Because cupcakes do just that—they make people happy!”

Word lover Ericka adoringly refers to her kitchen as “the ButterCup Factory.” There, she’s decided to bake a new kind of epicure cupcake every weekend. And the best part? She’s bringing a new sample to the WestmorelandFlint office every week.

“I’m excited to experiment and see where this adventure takes me,” explains Ericka, “though I’m kind of thinking the whole undertaking may only serve to satisfy my voracious sweet tooth and maybe make me some new friends in the office. But who knows—maybe it’ll take off and I can someday open my very own cupcake store!”

Get to know a Flintster: Q + A with Ericka

What’s your dream job?

Ericka's Dr. Pepper Cherry Chocolate Cupcakes

Ericka's Dr. Pepper Cherry Chocolate Cupcakes

Though not necessarily my career goal, I have always wanted to open up my own cupcake shop where I sell homemade gourmet cupcakes and make people’s days just a bit brighter.

Which job would you not want to have?

I don’t think I would want to work at Target, because I don’t really like wearing red. Also, it would kind of ruin my guilty pleasure of roaming Target on Saturday afternoons.

What was your first job?

I was a nanny for two summers (going into my junior and senior years of high school). Though I don’t even know if you can really call it a “job”—I basically just relived my own childhood and played all day long! I remember one day I really wanted to have a lemonade stand, so I persuaded the kids it would be the most awesome thing they’d ever done. They were so kind to “humor me” with my callow cravings.

What did it teach you?
Nannying taught me that you’re never too old to don your overalls and eat mac ‘n cheese with your fingers—in other words, it’s okay to stay young at heart and even act on your infantile impulses.

What is one thing you’d be willing to practice for an hour a day?

I would absolutely be willing to practice tongue-tying a cherry for a day—it’s a lifelong goal.

What’s the best advice you ever got?

“Eat your broccoli.” –My mother

What sound do you love?

I really like the sound of crickets on a summer evening.

What scent do you love?

VANILLA! Actually I love vanilla anything—smell, taste… I’m sure if vanilla had a texture or sound I’d love that too! My favorite beverage is a 16 oz. nonfat extra hot chai with—of course—vanilla syrup. I absolutely love vanilla tootsie rolls, and my secret Santa at work this past year was amazing and gave me a whole 1 lb. bag (though they didn’t last for long!). Don’t tell anyone, but I always add double the vanilla that a recipe calls for—I honestly don’t think you can really ever have enough vanilla.

It’s All About Asking Why

By Alan Josephson, August 16, 2010

Every couple months I remind myself to watch this video. I use it to help refresh my thinking and be inspired about the work I do. I hope the video has the same effect on you and helps you ask the question why.

Simon Sinek has developed an inspirational leadership philosophy called the “Golden Circle.” The video below is from a conference he spoke at in 2009 where he explains the Golden Circle in depth. The basic premise is that in today’s world, people tend to come at problems or develop products with a tactical approach, or just telling us “what” they are selling. Simon shows us some relevant examples from throughout history, from The Wright Brothers to TiVo. I highly encourage you to watch the 18-minute video and then think about the why in everything that you are involved in.

 

I would love to hear your thoughts on the video.

Generating Ideas is a Journey

By admin, August 10, 2010

When I was asked to write a blog for the company website, I thought it would be an easy task. After years of writing marketing messages, it didn’t seem like it would be that difficult to put what I do into a few paragraphs. How does that line about famous last words go again?

I’d like to lie and tell you that this is the first time I haven’t been able to think up something great to write, and that I’m some kind of playboy millionaire jetting off to Spain this weekend, but it would be all lies. Since the best advertising is grounded in the truth, I’ll readily admit that I’m engaged in three completely different cases of writer’s block as we speak. Fortunately, this has become such a regular occurrence that I’ve developed some confidence in working around it—emphasis on the “work” part because getting to any great idea takes time.

When I’m stuck, I tend to go into Jack Kerouac writing mode where I type and type nonstop until I get somewhere I like. Other people I know get out of their funk by hanging all their work up on a corkboard, then coming back to it a couple of hours later with a fresh perspective. While I wish I could give you the definitive answer as to what to do when you’re stuck, the reality is what works for one person may not work for somebody else.

In the end, coming up with an idea is a lot like a giant game of hide and seek. There are infinite ideas out there somewhere. You’ve just got to keep pushing yourself to find them. Sometimes they’re right in front of your face. Sometimes they’re camouflaged and hiding right in front of your face.  The key when you get frustrated in looking for one is to not get frustrated. If you put in the time, you’ll find dozens of ideas, and one of them is bound to be good.

People Hate Advertising

By admin, August 3, 2010

Okay, you must be thinking, “My God! This ad guy is off his rocker!” But, before the powers that be pick up the phone to call HR, allow me to explain.

We are constantly inundated with advertising that annoys us, as it is obviously trying to separate us from our wallets. You don’t have to be on Times Square or the Vegas Strip to be suffocated by it. Radio ads seem to turn up the volume on their own. The surprise flyer on your windshield stops your heart for a second because you think it may be a parking ticket. Credit card offers appear like they are actually important. SPAM mail. Door-to-door sales. It comes at us from every direction.

Times Square Parade

However, why is it that people watch the Super Bowl in anticipation of the TV spots? Even water cooler talk sometimes starts with, “Did you see the ad about the …”

When advertising entertains and feels relevant, it piques our attention. Good advertising flows with our daily lives to the point we don’t realize we are being sold to. It almost feels natural.

Now that I have made my point, perhaps it is appropriate to change the title of this posting. Because, the truth is this: PEOPLE HATE BAD ADVERTISING.

Are You Inspired?

By admin, July 15, 2010

I don’t think it would be too presumptuous to say that many of us were drawn to the creative field because of the potential for personal expression. It comes in tandem with the services we provide clients. Our work is not necessarily about us personally, but in the end, our fingerprints are all over it. Like any good craftsman, we take pride in our work. The ideal outcome for any project is where the client is thrilled with the results and we as creatives feel like proud parents sending our child off into the world.

This happens when we get excited about the work we’re doing. Sometimes it’s easy: you get a job that’s right up your alley and immerse yourself in it. Other times, projects can be challenging. It seems like what makes a creative professional really shine is the ability to make incredible things happen from the very constraints that seemed daunting at the outset.

I guess for this to happen you need to embrace the challenge and, somewhere along the way, wait for inspiration to strike. It may come to you in your sleep, it may come from a long intense brainstorm session, or it may be sparked by some existing work you’ve seen. However it comes, I think we all have our go-to places for quick inspiration. 

Here are a few I use regularly:

The Web: This one’s obvious, but the Internet is our direct line to what’s going on every day in the creative universe. These are some sites that I’m on almost daily: Behance, Abduzeedo, CardObserver, and Motionographer.

Books: I love books. In my opinion it’s impossible to replace the tactile experience of a good book with a digital screen. Here’s a couple I like:

How to Be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy

Green Graphic Design by Brian Dougherty

The Record Store: We’re lucky to be located right across the street from the only existing record store in town, the Electric Fetus. I go there on my lunch break from time to time just to look at album covers. It’s not the type of work I typically get to do, but it gets me jazzed nonetheless.

Music: Music and creativity go hand in hand. Sometimes it’s good to block out distractions and just get into a rhythm with your iTunes library.

Inspiration is a personal thing and it’s different for everyone. For some people it may be a good cup o’ joe and that perfect yacht-rock song, while for others it’s peaceful silence and a favorite quote. Whatever it may be, that inspiring thing plays a crucial role in the creative process.

What gets you motivated to do your best work? My perspective is that of a designer, but it would be interesting to hear what works for you.

Welcome to WF, Joel Wescott!

By admin, July 12, 2010

WestmorelandFlint’s newest employee, Joel Wescott, talks about his transition from California to Duluth and how inspiration is like soup.

Top Ten Tips for Professional Email Etiquette

By admin, June 28, 2010

Email is one of the most frequently used forms of communication in the business world. The more we use it, the more it seems we stray from formal writing. The following list includes tips to writing more professional and effective emails. Feel free to add your own tips to the list.

1. Keep your message short and sweet. People don’t want to read unnecessary information. If it can’t be summarized easily, it might be worth a phone call or face-to-face conversation.

2. Use proper spelling, grammar and punctuation. Write an email as if you are writing a formal letter, especially if you are writing to someone outside of your organization. Always reread for typos and to make sure your point is clear. If you feel you have spent a lot of time editing, save it as a draft and go back to it later. You may catch things that you previously scanned over.

3. Keep your emotions in check. People sometimes find it easy to say things in electronic communication that they would never say to someone’s face. Avoid “flame mail”—if you receive an email that concerns you, have a conversation with the person. You may find that it is all a misunderstanding. Remember—once you hit send you can never take it back.

4. Use the high importance button sparingly. It’s kind of like the boy who cried wolf. If you use it too much, people will think that none of your messages are important.

5. DON’T WRITE IN ALL CAPS. This gives the feeling that you are yelling at someone.

6. Include contact information in your signature. Some things are not easily solved by email, and there may be instances where people need to call you or even mail something to you.

7. Include a subject in the subject line. This makes it easier for people to reference your emails. If you are emailing someone on a different subject than a previous correspondence, open a new email to avoid confusion. 

8. Keep formatting simple. Avoid using fancy backgrounds and crazy fonts. Some email systems only recognize simple text, so they may not be able to recognize the font in your message, making it impossible to read.  

9. Keep attachment file sizes to a minimum. If you are worried the recipient’s system may not be able to receive large files, make arrangements to send them a disc or post to a sharing site, such as www.yousendit.com, to avoid server problems.

10. Don’t send anything that you wouldn’t want your grandmother to see. People have been fired for inappropriate emails. Even if you delete it on your end, the recipient will still have it. If there is any question as to whether your message is appropriate, it probably isn’t.