Flint Group Blog » Viral Loop http://www.aadlandflint.com/blog A blog about what's happening in the Flint Group of agencies Tue, 07 Feb 2012 12:00:35 +0000 http://wordpress.org/?v=2.8 en hourly 1 Alissa Pesta’s Value to Facebook: $131.60 http://www.aadlandflint.com/blog/alissa-pestas-value-to-facebook-131-60 http://www.aadlandflint.com/blog/alissa-pestas-value-to-facebook-131-60#comments Fri, 12 Feb 2010 19:34:25 +0000 Alissa Pesta http://www.flint-group.com/blog/?p=2322 To market the publication of the book Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, StudioE9 created the Viral Loop Facebook app that uses an algorithm of the following computations to calculate your monetary value to Facebook:

1) Facebook’s dollar value   2)  Your level of activity   3)  The number of, and activity of your friends

Proving the meaning of his book, the author Adam L. Penenberg wanted to place a dollar value on social-network activity. The more active you are within the application, the more you are worth to Facebook. It’s like picking up quarters on your way to a party. It drives the user to accrue social worth while increasing brand awareness. For every user that clicked on the ad within in the app, 13% purchased the book.

Picture 52

Compare yourself to Michael Jackson and Ashton Kircher by viewing the real-time feed of social elites at Fast Company.

For more information:
How much are you worth to Facebook? by Adam L. Penenberg
 
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