The results are in. Facebook is the #1 used social media platform for business leaders in Grand Forks/East Grand Forks. Number two, LinkedIn.
Our research partner, Prime Contact, conducted a survey with The Chamber of Grand Forks/East Grand Forks. Answers reveal that businesses use social media platforms for personal and business connections. See the detailed results.One of our social media strategists, Libby Issendorf, presented the survey results and her recommendations to a group of Chamber members last month. She’ll repeat that presentation with another group of members in March. (She’ll be in Vancouver, helping our client, the U.S. Speed Skating team, with social media during the Olympic Games!) The meeting space for these sessions can only hold a limited number of attendees, so we’ve summarized her presentation here:
Organizations must be in the right “media,” and this is it. Yet the messaging and interaction must capitalize on the “social” aspect. This isn’t TV, radio or even a website.
Done well, social media allows businesses to solve customer service issues, collaborate, build brands and grow their customer base.
It’s tempting to create a Facebook page—just because you can. Slow down. First, answer some questions. What do you want to accomplish? Who is in charge of content? How will you tell people about it? How will you determine its success? To get social media working for you, contact us. More on social media Read Libby’s resolutions Crushing the Myth of B2B Social Media How do your customers use social media?
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