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	<title>Flint Group Blog &#187; Flint Communications</title>
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	<link>http://www.aadlandflint.com/blog</link>
	<description>A blog about what&#039;s happening in the Flint Group of agencies</description>
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		<title>Look for us in LogoLounge Volume 7</title>
		<link>http://www.aadlandflint.com/blog/look-for-us-in-logolounge-volume-7</link>
		<comments>http://www.aadlandflint.com/blog/look-for-us-in-logolounge-volume-7#comments</comments>
		<pubDate>Tue, 07 Feb 2012 12:00:35 +0000</pubDate>
		<dc:creator>Ken Zakovich</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
		<category><![CDATA[Flint Interactive]]></category>
		<category><![CDATA[HatlingFlint]]></category>
		<category><![CDATA[SimmonsFlint]]></category>
		<category><![CDATA[WestmorelandFlint]]></category>
		<category><![CDATA[advertising agency duluth mn]]></category>
		<category><![CDATA[ecumen]]></category>
		<category><![CDATA[education minnesota]]></category>
		<category><![CDATA[i raise my hand]]></category>
		<category><![CDATA[interactive agency duluth mn]]></category>
		<category><![CDATA[lakeshore duluth mn]]></category>
		<category><![CDATA[logolounge volume 7]]></category>
		<category><![CDATA[The Flint Group]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4896</guid>
		<description><![CDATA[In the past 18 months, graphic designers from over 100 countries around the world submitted 36,000 logos to be considered for LogoLounge Volume 7, the world’s largest-selling logo design series. Two logos from our Duluth office, WestmorelandFlint, were among the 2,000 designs selected for publication.
For many designers, LogoLounge is the ultimate web resource for the [...]]]></description>
			<content:encoded><![CDATA[<p>In the past 18 months, graphic designers from over 100 countries around the world submitted 36,000 logos to be considered for <a href="http://www.logolounge.com/">LogoLounge</a> Volume 7, the world’s largest-selling logo design series. Two logos from our <a href="http://www.westmorelandflint.com/">Duluth office, WestmorelandFlint</a>, were among the <a href="http://www.rockpaperink.com/content/column.php?id=99">2,000 designs selected for publication</a>.</p>
<p>For many designers, LogoLounge is the ultimate web resource for the latest and greatest logo and identity work. As creative director at WestmorelandFlint, my team and I often use the site for inspiration and reference.</p>
<p>Users submit logos and, in turn, can view thousands of designs from the world’s leading agencies, as well as up-and-coming trendsetters. You can think of it as an online inspirational gallery for powerful and thought-provoking design.</p>
<p>The projects in the LogoLounge book series are selected by an international panel of eight judges based on quality, timeliness, relevance, and inspirational nature.</p>
<p style="text-align: left;">One of the logos selected was for <a href="http://www.educationminnesota.org/">Education Minnesota</a>, the leading advocate for public education in Minnesota. The union asked Flint to design a logo for <a href="http://www.iraisemyhand.com/blog/about">I Raise My Hand,</a> a public awareness campaign aimed at uniting Minnesotans to support and improve the state’s strong education system. Here’s what I came up with:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4897" title="I Raise My Hand logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/logolounge_ogos-011.jpg" alt="I Raise My Hand logo" width="540" height="360" /></p>
<p style="text-align: left;">The logo was used throughout the multimedia campaign, which consisted of television, online and print advertisements, as well as direct marketing, the <a href="http://www.iraisemyhand.com/blog/about">I Raise My Hand microsite</a> and the <a href="http://www.facebook.com/IRaiseMyHand">I Raise My Hand Facebook page. </a></p>
<p style="text-align: left;">
<p style="text-align: left;">
<p style="text-align: left;"><a href="http://www.facebook.com/IRaiseMyHand"></a><img class="aligncenter size-large wp-image-4898" title="I Raise my Hand ad" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/I-Raise-my-Hand1-894x1023.jpg" alt="I Raise my Hand ad" width="429" height="491" /></p>
<p style="text-align: left;">
<p style="text-align: left;">The other logo selected was for <a href="http://www.lakeshoreliving.org/">Lakeshore</a>, a senior housing facility and long-time client of WestmorelandFlint. They wanted a logo to celebrate the successes of employees who have reached milestones in their positions, as well as residents who have made great strides in their recovery process—to tell them, “Way to Go!” Here’s what designer Matthew Olin came up with:<img class="aligncenter size-full wp-image-4899" title="Way to Go logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/logolounge_ogos-021.jpg" alt="Way to Go logo" width="540" height="360" />The logo was used as little signs of motivation on note cards, mugs, emails and buttons.</p>
<p style="text-align: left;">
<p style="text-align: left;"><img class="aligncenter size-large wp-image-4900" title="Way to Go logo on mug" src="http://www.flint-group.com/blog/wp-content/uploads/2012/02/way_to_go_old_mug_sm1-682x1024.jpg" alt="Way to Go logo on mug" width="409" height="614" /></p>
<p>It’s an honor that our team’s logos have been selected among the top designs and designers we all look up to, and it’s exciting to create work that will inspire others as well.</p>
<p>Matthew and I feel honored that these particular identities were chosen. Both logos were for such great causes that it makes it makes their publication even more meaningful. It’s great to see such a beautifully executed, human-centered design recognized on a higher level.</p>
<p>The book will be published on July 1, 2012, but you can <a href="https://www.google.com/search?q=+logo+lounge+7&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a#q=logolounge+7&amp;hl=en&amp;client=firefox-a&amp;hs=GyB&amp;rls=org.mozilla:en-US:official&amp;prmd=imvns&amp;source=univ&amp;tbm=shop&amp;tbo=u&amp;sa=X&amp;ei=hZIVT6riFoKU2AWT">pre-order LogoLounge 7 online</a> today.</p>
]]></content:encoded>
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		<title>On the grow through music, graduate school and working out</title>
		<link>http://www.aadlandflint.com/blog/on-the-grow-through-music-graduate-school-and-working-out</link>
		<comments>http://www.aadlandflint.com/blog/on-the-grow-through-music-graduate-school-and-working-out#comments</comments>
		<pubDate>Fri, 03 Feb 2012 12:00:43 +0000</pubDate>
		<dc:creator>Elizabeth Hansen</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
		<category><![CDATA[Flint Interactive]]></category>
		<category><![CDATA[HatlingFlint]]></category>
		<category><![CDATA[SimmonsFlint]]></category>
		<category><![CDATA[WestmorelandFlint]]></category>
		<category><![CDATA[ad agency employee]]></category>
		<category><![CDATA[Fargo agency staff]]></category>
		<category><![CDATA[flint group about us]]></category>
		<category><![CDATA[flint group staff member]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4841</guid>
		<description><![CDATA[Want something done right? Ask a busy person like Jesse Myers, Account Manager in our Fargo office.
She takes care of all account management details for five clients, working to make sure that our projects from our clients get done. “I deliver projects to my Flint team colleagues, shepherd the projects through and present projects to [...]]]></description>
			<content:encoded><![CDATA[<p>Want something done right? Ask a busy person like Jesse Myers, Account Manager in our <a href="http://www.flintcom.com">Fargo office</a>.</p>
<p><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/Jesse_Myers_T6K5917_FC.jpg"><img class="alignright size-medium wp-image-4842" title="Jesse_Myers_T6K5917_FC" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/Jesse_Myers_T6K5917_FC-300x200.jpg" alt="Jesse_Myers_T6K5917_FC" width="300" height="200" /></a>She takes care of all account management details for five clients, working to make sure that our projects from our clients get done. “I deliver projects to my Flint team colleagues, shepherd the projects through and present projects to our clients. I also strive to keep my team members and clients happy and excited about future projects,” Jesse says.</p>
<p><strong>Study up</strong></p>
<p>Away from work, Jesse likes working out, going out and staying in to study. She is earning her graduate degree in business/strategic leadership from <a href="http://www.umary.edu/">The University of Mary</a>, and expects to graduate in December 2012.</p>
<p>She says: “Being in school and working full-time, I must be organized and disciplined. Especially since I was out of school for two years prior to going back. I knew I wanted to go to grad school at some point in my life, I just needed to find the program that best fit me and what would help me grow with my current position.</p>
<p>“I spend most of my nights reading or doing assignments. But I’m learning valuable information that I share with my colleagues and our clients, and I know I will be happy in the end when I am finished with my degree.”</p>
<p><strong>Leaders lead</strong></p>
<p>“I am also active in the <a href="http://fmwfchamber.com/YPN/">Fargo-Moorhead Young Professionals Network (YPN)</a>, which takes up some of my time outside of work,” Jesse says. “I am most active with the Personal Development Committee. That started when a lady who I worked with on a pro-bono event invited me to get involved. I started in Aug 2011 and so far I really enjoy it.”</p>
<p><strong>Pump up the volume</strong></p>
<p>“Weeknights, If I don’t have class or homework, I go to the gym for a workout. I attend a ‘body pump’ weightlifting class twice a week with some of my colleagues. It is a great way to relieve some stress and keep my head clear. I also try to make dinner if I have enough time. I also enjoy spending time with my boyfriend if I can squeeze him in,” Jesse says with a wry smile.</p>
<p>“I do try to go out with friends at least once during the weekend. Sometimes that means watching <a href="http://www.gobison.com/">NDSU Bison football</a> games or just dinner, drinks and or a movie. I also visit with my baby niece, who lives nearby.”</p>
<div id="attachment_4844" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/jesse-and-friends1.jpg"><img class="size-medium wp-image-4844  " title="jesse and friends" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/jesse-and-friends1-300x84.jpg" alt="Jesse, left, tuning in to the NDSU Bison Championship football game." width="300" height="84" /></a><p class="wp-caption-text">Jesse, left, and friends tuned in to the NDSU Bison Championship football game as the team won its first Division 1 FCS National Football title last month.</p></div>
<p>Whenever possible, Jesse also attends music concerts. “I just love music, no specific artists. I have always been active with music. I played the saxophone, piano and even had some guitar lessons. I was also very active in choir and competed at different singing competitions,” Jesse says.</p>
<p><a href="https://twitter.com/#!/jessaunn">Find Jesse on Twitter</a> or <a href="http://www.linkedin.com/pub/jesse-myers/16/7/737">connect with her on LinkedIn</a>.</p>
<p><strong>Get to know a Flintster: Q + A with Jesse!</strong></p>
<p><strong>What was your first job? </strong></p>
<p>Cashier at a grocery store</p>
<p><strong>What did it teach you? </strong></p>
<p>To go to college!</p>
<p><strong>What is one thing you’d be willing to practice for an hour a day? </strong></p>
<p>I would like motivation to take an hour each day to go to the gym. I would attend a workout class, run, walk, whatever I could to feel refreshed. Or else I would make a really nice meal.</p>
<p><strong>What’s the best advice you ever got? </strong></p>
<p>“The future belongs to those who believe in the beauty of their dreams.”</p>
]]></content:encoded>
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		<title>Exactness counts in media and baking</title>
		<link>http://www.aadlandflint.com/blog/exactness-counts-in-media-and-baking</link>
		<comments>http://www.aadlandflint.com/blog/exactness-counts-in-media-and-baking#comments</comments>
		<pubDate>Fri, 27 Jan 2012 12:00:10 +0000</pubDate>
		<dc:creator>Elizabeth Hansen</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
		<category><![CDATA[Flint Interactive]]></category>
		<category><![CDATA[HatlingFlint]]></category>
		<category><![CDATA[SimmonsFlint]]></category>
		<category><![CDATA[WestmorelandFlint]]></category>
		<category><![CDATA[ad agency employee]]></category>
		<category><![CDATA[Fargo agency staff]]></category>
		<category><![CDATA[flint group about us]]></category>
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		<category><![CDATA[homemade baked goods fargo]]></category>
		<category><![CDATA[Mandy's Kitchen]]></category>
		<category><![CDATA[Mandy's Kitchen Fargo]]></category>
		<category><![CDATA[media planner]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[staff members]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4796</guid>
		<description><![CDATA[If there’s a scientific side to our business, it’s media planning and purchasing. Media Planners like Mandy Finke must get clients’ messages to the right audience, at the right time, for the right rate.  Mandy’s exactness is also vital to her other passion: baking!


From our Fargo office, Mandy designs media plans for clients throughout [...]]]></description>
			<content:encoded><![CDATA[<p>If there’s a scientific side to our business, it’s media planning and purchasing. Media Planners like Mandy Finke must get clients’ messages to the right audience, at the right time, for the right rate.  Mandy’s exactness is also vital to her other passion: baking!</p>
<p><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/263286_215836618461944_174455205933419_586062_7055606_n3.jpg"><img class="aligncenter size-medium wp-image-4812" title="263286_215836618461944_174455205933419_586062_7055606_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/263286_215836618461944_174455205933419_586062_7055606_n3-300x225.jpg" alt="263286_215836618461944_174455205933419_586062_7055606_n" width="300" height="225" /></a></p>
<p><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/328578_250703458308593_174455205933419_696517_601846015_o2.jpg"><img class="aligncenter size-medium wp-image-4813" title="328578_250703458308593_174455205933419_696517_601846015_o" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/328578_250703458308593_174455205933419_696517_601846015_o2-225x300.jpg" alt="328578_250703458308593_174455205933419_696517_601846015_o" width="225" height="300" /></a></p>
<div id="attachment_4814" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176003_175038675875072_174455205933419_383871_1810223_o3.jpg"><img class="size-medium wp-image-4814" title="176003_175038675875072_174455205933419_383871_1810223_o" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176003_175038675875072_174455205933419_383871_1810223_o3-300x199.jpg" alt="Get Valentine’s treats made with true homemade love for your sweeties through her Facebook page: Facebook.com/MandysKitchen" width="300" height="199" /></a><p class="wp-caption-text">Get Valentine’s treats made with true homemade love for your sweeties through her Facebook page: Facebook.com/MandysKitchen</p></div>
<p>From our <a href="http://www.flintcom.com">Fargo office</a>, Mandy designs media plans for clients throughout the Flint Group. “First, we look at each client’s marketing objectives. I then consider media options, based on reach, cost and effectiveness. I have daily contact with vendors in print, broadcast and interactive. I then choose the medium and vendor that best reaches the client’s target audience. I also manage the regional group dealer programs. These programs allow dealers to advertise in more costly regional publications that have larger reach than local publications by pooling their money together. I handle all media planning and placements for these programs, which really show potential for dealer channels and keep me busy,” Mandy explains.</p>
<p><strong>Baking her way to balance</strong></p>
<p>“I analyze spreadsheets with large amounts of data, which can be mentally tiring,” Mandy says. “When I bake, all I have to do is follow specific instructions. Baking also allows me to be creative, especially when decorating. However, baking is also a lot of standing on your feet. Together, it’s a nice balance.”  Away from the office, Mandy plays volleyball once a week and manages a women’s softball team in the summer. She hits the gym with her sister-in-law and makes homemade dinners to enjoy with her husband.</p>
<p><strong>Prime time: Holidays</strong></p>
<p>Mandy’s prime time is the holidays. “I bake, bake and bake some more! I bake every evening and spend several entire weekends rolling lefse, making caramel rolls and cut-out sugar cookies,” she says.</p>
<p style="text-align: center;"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/390404_281933161852289_174455205933419_781663_904244097_n.jpg"><img class="size-medium wp-image-4815 aligncenter" title="390404_281933161852289_174455205933419_781663_904244097_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/390404_281933161852289_174455205933419_781663_904244097_n-300x200.jpg" alt="390404_281933161852289_174455205933419_781663_904244097_n" width="300" height="200" /></a> <a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/380944_281933121852293_174455205933419_781662_960248041_n.jpg"><img class="aligncenter size-medium wp-image-4816" title="380944_281933121852293_174455205933419_781662_960248041_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/380944_281933121852293_174455205933419_781662_960248041_n-300x225.jpg" alt="380944_281933121852293_174455205933419_781662_960248041_n" width="300" height="225" /></a></p>
<div id="attachment_4817" class="wp-caption aligncenter" style="width: 235px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176537_174470492598557_174455205933419_380466_5002571_o-1.jpg"><img class="size-medium wp-image-4817" title="176537_174470492598557_174455205933419_380466_5002571_o-1" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176537_174470492598557_174455205933419_380466_5002571_o-1-225x300.jpg" alt="Christmas cookies and orange rolls from Mandy’s Kitchen" width="225" height="300" /></a><p class="wp-caption-text">Christmas cookies and orange rolls from Mandy’s Kitchen</p></div>
<p>One December weekend in particular: “First I started yeast for caramel roll dough. It’s amazing how a little water, sugar and yeast can rise 10 times larger than when you began! After my yeast was ready I mixed it with the warm milk, sugar, salt and flour.  Then I added more flour and kneaded the dough for 20 minutes. Then I cut the dough in half placing each portion into its own bowl, sprayed it with cooking spray to keep the dough soft and covered it with plastic wrap.  “While I let the dough rise I started the peppermint kisses, which are made out of meringue and sprinkled with crushed candy cane. I piped the mixture onto the cookie sheets and baked the cookies for 1 ½ hours. As these were in the oven, I prepared the caramel mixture for the caramel rolls. Then I beat down the dough and stretched it out into a long rectangle. I then buttered the dough and sprinkled sugar and cinnamon on top before rolling the dough into a long snake of dough. I then cut the dough into 12 individual rolls and placed them on top of the caramel mixture.”</p>
<div id="attachment_4819" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/251506_215820768463529_174455205933419_586030_4269764_n.jpg"><img class="size-medium wp-image-4819" title="251506_215820768463529_174455205933419_586030_4269764_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/251506_215820768463529_174455205933419_586030_4269764_n-300x225.jpg" alt="All in a weekend day’s work: Caramel rolls ready for the oven in Mandy’s Kitchen" width="300" height="225" /></a><p class="wp-caption-text">All in a weekend day’s work: Caramel rolls ready for the oven in Mandy’s Kitchen</p></div>
<p>&#8220;By then the peppermint kisses were ready to be taken out of the oven. Then I started the cut-out sugar cookies. After mixing the dough I rolled it out and cut-out Christmas trees and stars. After baking I let them cool before frosting each cookie with buttercream frosting.  To be efficient, I definitely have to know how to multi-task,” Mandy says.</p>
<p><strong>“I bet my colleagues would like lefse”</strong></p>
<p>“About three years ago, I asked my mother to make lefse with me, as it was always a staple at my grandma’s Thanksgiving Day table. As we were rolling out lefse, I thought, ‘I bet people at work would love lefse!’  “So I put out a sign-up sheet at the office. I made more than 500 pieces of lefse at Thanksgiving and another 500 at Christmas. Since then, I have expanded to Krumkake, spritz and other Norwegian treats as well as cookies, cupcakes and cakes.</p>
<div id="attachment_4820" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176348_175034619208811_174455205933419_383855_1690347_o.jpg"><img class="size-medium wp-image-4820" title="176348_175034619208811_174455205933419_383855_1690347_o" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/176348_175034619208811_174455205933419_383855_1690347_o-300x225.jpg" alt="Traditional homemade Norwegian lefse from Mandy’s Kitchen" width="300" height="225" /></a><p class="wp-caption-text">Traditional homemade Norwegian lefse from Mandy’s Kitchen</p></div>
<p><strong>Small adjustments make a big impact</strong></p>
<p>“I love sharing food with others. It makes me happy to share the treats that my family has passed on to me. Some of my favorite cookies are still the ones my grandma made. I hope to someday pass these treats on to my children as well.</p>
<p>“I also like making small adjustments in recipes to create my own unique goodies. Small adjustments can be made to make a softer cookie, a richer taste, a creamier frosting. I even make my own vanilla!”  I grew up around cooking and baking. My grandmother is still known for always having baked treats around her house. You couldn’t visit her without having a piece of pie or a cookie. She also inspired me to do canning. I make my own seasoned tomato sauce that is great in goulash, lasagna and spaghetti. I canned more than 150 pounds of tomatoes this summer!</p>
<p>“During high school I also worked at the local café, first as a waitress and then as a cook, and sometimes as both. I took great pride in making good meals for customers. Ever since then, I’ve thought about opening my own café/bakery.&#8221;</p>
<div id="attachment_4821" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2012/01/227797_193359170709689_174455205933419_492826_3147286_n.jpg"><img class="size-medium wp-image-4821" title="227797_193359170709689_174455205933419_492826_3147286_n" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/227797_193359170709689_174455205933419_492826_3147286_n-300x225.jpg" alt="Strawberry cupcakes with cream cheese frosting from Mandy’s Kitchen" width="300" height="225" /></a><p class="wp-caption-text">Strawberry cupcakes with cream cheese frosting from Mandy’s Kitchen</p></div>
<p>In the meantime, she says, “I don’t have any trouble finding taste-testers at Flint.” And you never will, Mandy.</p>
<p>If you’d like to order homemade goodies from Mandy’s Kitchen, visit her Mandy’s Kitchen Facebook page.</p>
<p><strong>Get to know a Flintster: Q + A with Mandy! </strong></p>
<p><strong>What’s your dream job?</strong> Owner of café/bakery</p>
<p><strong>Which job would you not want to have?</strong> Fast food cook My cooking/baking is a way of connecting with people, not serving high sodium high calorie burgers for a buck.</p>
<p><strong> What was your first job? </strong>Waitress at the local cafe</p>
<p><strong>What did it teach you?</strong> How to cook to order and how to make large quantities of food</p>
<p><strong>What is one thing you’d be willing to practice for an hour a day?</strong> Decorating cakes</p>
<p><strong>What’s the best advice you ever got?</strong> Don’t expect respect. You have to earn it.</p>
<p><strong> What sound do you love?</strong> Ocean lapping on the beach</p>
<p><strong> What scent do you love? </strong>Cut grass</p>
]]></content:encoded>
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		<title>Coming to Fargo-Moorhead? Bring your smartphone</title>
		<link>http://www.aadlandflint.com/blog/coming-to-fargo-moorhead-bring-your-smartphone</link>
		<comments>http://www.aadlandflint.com/blog/coming-to-fargo-moorhead-bring-your-smartphone#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:00:19 +0000</pubDate>
		<dc:creator>Tara Olson</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
		<category><![CDATA[Flint Direct]]></category>
		<category><![CDATA[Flint Group]]></category>
		<category><![CDATA[Flint Interactive]]></category>
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		<category><![CDATA[advertising agency fargo nd]]></category>
		<category><![CDATA[destination marketing organization]]></category>
		<category><![CDATA[dmo mobile site]]></category>
		<category><![CDATA[fargo nd]]></category>
		<category><![CDATA[fargo-moorhead convention and visitors bureau]]></category>
		<category><![CDATA[fb cvb]]></category>
		<category><![CDATA[fmcvb]]></category>
		<category><![CDATA[interactive agency fargo nd]]></category>
		<category><![CDATA[mobile website developer fargo nd]]></category>
		<category><![CDATA[moorhead mn]]></category>
		<category><![CDATA[The Flint Group]]></category>
		<category><![CDATA[tourism bureau mobile site]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4768</guid>
		<description><![CDATA[According to the Nielsen Mobile Media report from Q3 2011, 44 percent of all U.S. mobile subscribers now have smartphones. Thanks to a new mobile site by the Fargo-Moorhead Convention &#38; Visitors Bureau (FM CVB), you now have an excuse to bring yours on vacation.
The FMCVB, the official visitor information center for Fargo, N.D., and [...]]]></description>
			<content:encoded><![CDATA[<p>According to the <a href="http://www.nielsen.com/us/en/insights/reports-downloads/2011/state-of-the-media--mobile-media-report-q3-2011.html">Nielsen Mobile Media report from Q3 2011</a>, 44 percent of all U.S. mobile subscribers now have smartphones. Thanks to a new mobile site by the <a href="http://www.fargomoorhead.org/">Fargo-Moorhead Convention &amp; Visitors Bureau (FM CVB)</a>, you now have an excuse to bring yours on vacation.<img class="alignright size-full wp-image-4769" title="FM CVB logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/FMCVB_logo_new.jpg.jpg" alt="FM CVB logo" width="214" height="171" /></p>
<p>The FMCVB, the official visitor information center for Fargo, N.D., and Moorhead, Minn., has been a client of <a href="http://www.flintcom.com/">Flint Group</a> for several years. With so much going on in the Fargo-Moorhead area, the FM CVB was looking for a better way to deliver timely and quality information to on-the-go visitors.</p>
<p>Our solution? A revamped <a href="http://travel2dot0.com/2010/07/travel-trends-mobile-travel-stats-flipboard-dmo-spending/">Destination Marketing Organization (DMO) mobile site</a>, Fargomoorhead.org.</p>
<p>FM CVB’s existing mobile site had limited navigation, and its aesthetics were neither inviting nor engaging. And for an industry that is all about meeting and exceeding visitors’ expectations, well, that just wouldn’t do.</p>
<p>Let’s get a before-and-after look at the main pages, just for kicks (and yes, because the new site is awesome):</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4772" title="FM CVB mobile site before and after" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/fmec_before_after.jpg" alt="FM CVB mobile site before and after" width="503" height="431" /></p>
<p style="text-align: center;">
<p><a href="http://www.mobileawesomeness.com/">Mobile Awesomeness</a>, an online resource featuring the best of mobile web development, thought it was pretty awesome too—so awesome that they decided to feature it in their <a href="http://www.mobileawesomeness.com/listings/gallery/fargo-moorhead-convention-and-visitors-bureau/">inspirational gallery.</a></p>
<p style="text-align: left;">Anyone with a smartphone or tablet can visit the site to access community information. The location-aware guide allows visitors to use the “nearest me” feature to list and sort options, making exploring the community easier. There’s also a &#8220;things to do” section, which lets users sort by type of activity or event, beginning with today’s events. Each listing also has a share tool that allows users to share the event or destination on their social spaces, such as Facebook or Twitter.</p>
<p style="text-align: left;">
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4776" title="FM CVB mobile site--What to do section" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/thingstodo.jpg" alt="FM CVB mobile site--What to do section" width="256" height="638" /></p>
<p style="text-align: left;">
<p style="text-align: left;">In order to make the site a valuable community resource, we’ve designed the platform in a way that encourages public participation. Local businesses and organizations can upload calendar information to the FM CVB website, and the content will appear on both platforms. Companies can also <a href="mailto:mailtoinfo@fargomoorhead.org">email deals or discounts</a>, which are featured on both the website and mobile site.</p>
<p style="text-align: left;">
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4780" title="FM CVB event calender" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/event-calender.jpg.bmp" alt="FM CVB event calender" width="560" height="518" /></p>
<p style="text-align: left;">
<p>Since mobile web browsing is predicted to overshadow web surfing from a personal computer in less than five years, we designed the FM CVB site to function within multiple operating systems. Users who enter Fargomoorhead.org into their browser will be sent to the new mobile site, whereas visitors using a basic feature phone will be redirected to the CVB’s old mobile site.</p>
<p>In an age where content is king and accessibility is essential, the FM CVB mobile site gives visitors fingertip access to Fargo-Moorhead’s most pertinent community information.</p>
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		<title>Flint balloon-bopper hones skills as volleyball coach and player</title>
		<link>http://www.aadlandflint.com/blog/flint-balloon-bopper-hones-skills-as-volleyball-coach-and-player</link>
		<comments>http://www.aadlandflint.com/blog/flint-balloon-bopper-hones-skills-as-volleyball-coach-and-player#comments</comments>
		<pubDate>Fri, 20 Jan 2012 12:00:28 +0000</pubDate>
		<dc:creator>Ericka Olin</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<category><![CDATA[employee spotlight]]></category>
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		<category><![CDATA[mikaela krenzen]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[The Flint Group]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4707</guid>
		<description><![CDATA[If you follow Flint Group on Facebook, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the Minute to Win It competition at our Duluth office? Yep, that’s her. In case you missed it…


Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as [...]]]></description>
			<content:encoded><![CDATA[<p>If you follow <a href="http://www.facebook.com/FlintGroup">Flint Group on Facebook</a>, then you already know Mikaela Krenzen. Remember the balloon-bopping prodigy from the <a href="http://www.facebook.com/photo.php?v=10150103752837409&amp;set=vb.13924859754&amp;type=2&amp;theater">Minute to Win It competition</a> at our Duluth office? Yep, that’s her. In case you missed it…</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="563" height="423" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="src" value="http://www.facebook.com/v/10150103752837409" /><embed type="application/x-shockwave-flash" width="563" height="423" src="http://www.facebook.com/v/10150103752837409" allowfullscreen="true"></embed></object></p>
<p style="text-align: center;">
<p style="text-align: left;">Keeping those balloons in the air all day keeps Mikaela pretty busy, but in her downtime, she also serves as a SEO/SEM strategist and project manager for <a href="http://flintinteractive.com/">Flint Interactive.</a></p>
<p style="text-align: left;">
<p style="text-align: center;"><a href="http://flintinteractive.com/"></a><img class="aligncenter size-full wp-image-4710" title="Mikaela Krenzen  " src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/T6K4220-2_Mikaela_K1.jpg" alt="Mikaela Krenzen" width="582" height="388" /></p>
<p>Outside of the office, Mikaela puts her balloon-bopping skills to good use as a volleyball coach and competitive player.</p>
<p><strong> </strong></p>
<h4><strong>A passion for volleyball</strong></h4>
<p>“Five years ago, a friend from<a href="http://www.westmorelandflint.com/"> WestmorelandFlint</a> signed me up to coach club volleyball with her. I had never really seen myself as a coach before, but I jumped at the opportunity to stay active and meet new people,” says Mikaela. “That introduced me to a number of people in the volleyball community, which led to a three-year stint as a high school coach and the opportunity to play competitive adult volleyball in a number of different leagues.”</p>
<p>Mikaela, who played <a href="http://www.icgaels.com/SportSelect.dbml?&amp;DB_OEM_ID=14900&amp;SPID=7098&amp;SPSID=64312">Division I volleyball at Iona College</a> in New Rochelle, N.Y., says the most rewarding part of coaching is seeing the growth and improvement in the girls each season and over the years.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4713" title="Mikaela's volleyball team" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/vball_pic2.jpg" alt="Mikaela's volleyball team" width="604" height="453" /></p>
<p>She says, “Watching them change and develop in certain skill areas really makes me feel like I’ve made a difference. There is no greater gratification than having one of my players turn to me during a game with a big smile on her face after a winning block or attack, both of us knowing that it is something we have been working hard on during practice.”</p>
<p>While their athletic achievement is significant, Mikaela also enjoys watching the girls interact with, and make new, friends. She makes an effort to organize off-court activities so her players can get to know each other without the added stress of competition.</p>
<p style="text-align: left;">“It’s very important to bring fun and enjoyment into the season, because that is what creates the moments that many of them will remember forever,” Mikaela says.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-4714" title="Mikaela's volleyball team: It's all about the fun factor" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/vball_pic-1024x768.jpg" alt="Mikaela's volleyball team: It's all about the fun factor" width="634" height="475" /></p>
<h4><strong>Off the court</strong></h4>
<p>Between coaching club volleyball from November to June and high school volleyball from August to November (not to mention the constant balloon bopping), Mikaela only has about a month and a half of downtime. So what does she do then?</p>
<p>“When I’m not coaching or playing volleyball, I enjoy a quiet night at home watching BRAVO TV on the couch. Sad, but true,” she says.</p>
<p>Mikaela admits her life gets pretty crazy, but she says the busyness actually works in her favor.</p>
<p>“I have to be very organized so that I know where I need to be each night of the week. That also keeps me very organized at work, which helps me more effectively manage projects and timelines.”</p>
<p><strong> </strong></p>
<h4><strong>Maintaining high spirits </strong></h4>
<p>Whether she’s at work or on the court, one of Mikaela’s goals is to keep people happy.</p>
<p>“With volleyball, it’s making sure players and parents are getting the most out of their time and money by running valuable, educational practices,” she explains. “At work, it’s managing client expectations and relationships and ensuring our team delivers the best possible end product.”</p>
<p><strong> </strong></p>
<p>As project manager for <a href="http://www.flintcom.com/">Flint Group</a>, Mikaela is responsible for managing timelines and budgets and assigning duties to team members. In her role as SEO/SEM strategist, she manages paid search campaigns and creates strategy for search engine optimization—all while perfecting her balloon-bobbing techniques.</p>
<p>How does she do it? We’re still baffled.</p>
<h4><strong>Get to know a Flintster: Q + A with Mikaela!</strong></h4>
<p><strong> </strong></p>
<p><strong>What’s your dream job?</strong><br />
Wedding planner or owner of a clothing boutique.</p>
<p><strong>Which job would you not want to have?</strong><br />
Hospice care—I am much too emotional for that.</p>
<p><strong>What was your first job?</strong><br />
Receptionist at a hair salon.</p>
<p><strong>What did it teach you?</strong><br />
Unfortunately, it taught me how to gossip—you wouldn’t believe how fast word travels in those places.</p>
<p><strong> </strong></p>
<p><strong>What is one thing you’d be willing to practice for an hour a day?</strong><br />
Sewing.</p>
<p><strong>What’s the best advice you ever got?</strong><br />
To take the leap and move to New York. I was definitely homesick and there were times I wanted to leave, but looking back, I wouldn’t trade that experience. I met some amazing people, and it taught me how to stand on my own and be more independent.</p>
<p><strong>What sound do you love?</strong><br />
Sneakers on the gym floor.</p>
<p><strong>What scent do you love?</strong><br />
Cilantro.</p>
<p><strong> </strong></p>
]]></content:encoded>
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		<title>Flint media services director finds relaxation in gardening and crafting</title>
		<link>http://www.aadlandflint.com/blog/hatlingflint-media-services-director-finds-relaxation-in-gardening-and-crafting</link>
		<comments>http://www.aadlandflint.com/blog/hatlingflint-media-services-director-finds-relaxation-in-gardening-and-crafting#comments</comments>
		<pubDate>Fri, 06 Jan 2012 12:00:19 +0000</pubDate>
		<dc:creator>Ericka Olin</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<category><![CDATA[director of media services]]></category>
		<category><![CDATA[donna dodge]]></category>
		<category><![CDATA[employee spotlight]]></category>
		<category><![CDATA[gypsy lea’s]]></category>
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		<category><![CDATA[scenic specialties landscape center]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4644</guid>
		<description><![CDATA[donna dodge has always had a passion for gardening, but it wasn’t until recently that her intrinsic green thumb was unleashed.
One of Flint’s most senior employees, donna (the lowercase &#8220;d&#8221;s are intentional—she started when she was 15, and they just stuck) has been with the company for 23 years. As director of media services, she [...]]]></description>
			<content:encoded><![CDATA[<p>donna dodge has always had a passion for gardening, but it wasn’t until recently that her intrinsic green thumb was unleashed.<a href="http://www.flintcom.com/expertise.php"><img class="alignright size-medium wp-image-4662" title="donna dodge" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/donne_headshot-218x300.jpg" alt="donna dodge" width="218" height="300" /></a></p>
<p>One of Flint’s most senior employees, donna (the lowercase &#8220;d&#8221;s are intentional—she started when she was 15, and they just stuck) has been with the company for 23 years. As director of media services, she oversees the <a href="http://www.flintcom.com/expertise.php">Flint Group media planning and buying processes</a>, focusing specifically on broadcast media and retail accounts.</p>
<p>donna had a small flower bed at her condo in Moorhead, Minn., but her gardening “took on a whole new life” four years ago when she moved to St. Cloud, Minn.</p>
<h4><strong>A passion for planting</strong></h4>
<p>donna says her passion for planting helps offset some of the stress and detail-oriented, rigid work she performs for the Flint media department.</p>
<p>“I don’t have to play by the rules when I garden. It’s very relaxing and therapeutic—almost god-like,” says donna.</p>
<p style="text-align: left;">Gardening “every day it isn’t raining or cold,” donna takes great pride in her lavish landscaping. She looks forward to summer evenings when people walking, and even driving, stop and ask to see her yard. <img class="aligncenter size-full wp-image-4646" title="donna's garden" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/garden.jpg" alt="donna's garden" width="461" height="346" /></p>
<p>Her favorite gardening store is <a href="http://www.scenicspecialties.com/">Scenic Specialties Landscape Center</a>, a beautiful 14-acre hobby farm she visits often for planting supplies and project ideas.</p>
<p style="text-align: left;">donna’s first large-scale project after moving into her new home was restoring the 4,500-gallon pond at the southwest side of the house. The pond, complete with a waterfall and underwater lights, is home to 100 fish, including <a href="http://en.wikipedia.org/wiki/Koi">koi</a>, <a href="http://en.wikipedia.org/wiki/Shubunkin">shubunkins</a>, and orange, white and black goldfish.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4651" title="donna's pond" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/pond.jpg" alt="pond" width="455" height="342" /></p>
<h4><img class="aligncenter size-full wp-image-4656" title="donna's fish" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/fish.jpg" alt="donna's fish" width="461" height="346" /></h4>
<h4><strong>Trading her green thumb for a thimble</strong></h4>
<p>When she’s not gardening (i.e., when it’s winter), donna trades her green thumb for a thimble.</p>
<p>“Wintertime is for crafts,” she says.</p>
<p style="text-align: left;">donna hadn’t sewn since she was 13, but two years ago, she began sewing on her mom’s sewing machine—an appliance that is older than her. She started out making simple, patterned mittens from recycled sweaters, which she now sells at <a href="http://www.gypsyleas.com/">Gypsy Lea’s</a>, a store in downtown Sauk Rapids, Minn.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4655" title="donna's homemade sweater mittens" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/mittens.jpg" alt="Donna's homemade sweater mittens" width="461" height="346" /></p>
<p style="text-align: left;">Her most recent crafting endeavors include making winter headbands and wine gift bags, which she gives to friends and family.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4658" title="donna's homemade sweater headband" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/headband3.jpg" alt="donna's homemade sweater headband" width="461" height="346" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-4660" title="donna's homemade wine gift bags" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/wine-gift-bags.jpg" alt="donna's homemade wine gift bags" width="461" height="346" /></p>
<p>Donna usually gets her reusable materials from garage sales, thrift stores and her own “goodwill bag,” but her favorite retail craft store is <a href="http://www.craftsdirect.com/">Crafts Direct</a>.</p>
<h4><strong>From antique to trendy</strong></h4>
<p>donna also collects vintage dishes, a hobby she describes as “a sickness.”</p>
<p>“It’s really bad—I’ve filled about every cupboard I have,” says donna.</p>
<p style="text-align: left;">Seeking to condense her generous supply of antique china (or perhaps secretly wanting to make room for more), donna took on a four-day project to restore her childhood dresser with a mosaic top made from crushed, old plates. <img class="aligncenter size-full wp-image-4661" title="donna's dresser project" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/dresser.jpg" alt="donna's dresser project" width="432" height="324" /></p>
<p>The most fun part of the project?</p>
<p>Shattering the plates, says donna.</p>
<p><em> </em></p>
<p><em>Are you interested in purchasing a unique, homemade gift for someone special? </em><a href="mailto:donna.dodge@flintcom.com"><em>Contact donna dodge</em></a><em> to chat about the possibilities! </em></p>
<h4><em> </em><strong>Get to know a Flintster: Q + A with donna</strong></h4>
<p><strong>What’s your dream job?</strong><br />
Working in a greenhouse</p>
<p><strong> </strong></p>
<p><strong>What was your first job?</strong><br />
Waitress</p>
<p><strong>What did it teach you?</strong><br />
That I didn’t want to work on my feet all day.</p>
<p><strong>What’s the best advice you ever got?</strong><br />
Be mindful. Enjoy each moment.</p>
<p><strong>What sound do you love?</strong><br />
Children laughing</p>
<p><strong>What scent do you love?<br />
</strong> Baking bread</p>
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		<title>SunButter + Pinterest = a perfect match</title>
		<link>http://www.aadlandflint.com/blog/sunbutter-pinterest-a-perfect-match</link>
		<comments>http://www.aadlandflint.com/blog/sunbutter-pinterest-a-perfect-match#comments</comments>
		<pubDate>Tue, 03 Jan 2012 12:00:27 +0000</pubDate>
		<dc:creator>Angie Laxdal</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<description><![CDATA[Pinterest is a new social media site where users can “pin” inspiring ideas related to fashion, food, home, DIY, humor—basically anything—from across the web. Pins are categorized by boards. And then there’s the whole social part of it—your friends are there too, and you can comment on, like and repin one another’s selections. For someone [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="size-medium wp-image-4659 aligncenter" title="pinterest-logo" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/pinterest-logo2-300x168.jpg" alt="pinterest-logo" width="300" height="168" /><a href="http://pinterest.com/">Pinterest</a> is a new social media site where users can “pin” inspiring ideas related to fashion, food, home, DIY, humor—basically anything—from across the web. Pins are categorized by boards. And then there’s the whole social part of it—your friends are there too, and you can comment on, like and repin one another’s selections. For someone in love with all things creative and domestic, Pinterest is my new favorite.</p>
<p>And I’m not the only one. I’ve heard many admit that Pinterest should come labeled with a warning: highly addictive. Many have said the site even steals from their Facebook time. Now that’s powerful!</p>
<p>Some marketers are already dubbing <a href="http://www.ducttapemarketing.com/blog/2011/12/12/how-and-why-to-use-pinterest-for-business/">Pinterest as “next year’s Google+ or Twitter.” </a>So, what kinds of brands can benefit from Pinterest? And how?</p>
<p><strong>Meet SunButter<br />
</strong>SunButter is a <a href="http://www.sunbutter.com">great tasting alternative to peanut butter made from specially roasted sunflower seeds</a>. It’s also very healthy, tastes delicious and is manufactured in a completely peanut-free facility right here in the Red River Valley.</p>
<p style="text-align: center;"><img class="size-medium wp-image-4665 aligncenter" title="SunButter_Logo_RGB" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/SunButter_Logo_RGB-300x252.jpg" alt="SunButter_Logo_RGB" width="270" height="227" /></p>
<p> </p>
<p>Team members from across the <a href="http://flint-group.com">Flint Group </a>manage <a href="http://www.facebook.com/sunbutter">SunButter’s social media </a>presence. As personal Pinterest addicts and serious SunButter fans, when the idea of Pinterest was brought up for SunButter, we jumped at the chance. Pinterest’s visual focus was a perfect match for SunButter’s drool-worthy, peanut-free recipes. And, perhaps most importantly, our friends were already there! Moms, the peanut allergy community, paleo dieters, health nuts, foodies—they were already hanging out on Pinterest.</p>
<p>We proceeded to create an account as “SunButter Elizabeth” – openly disclosing the brand, while maintaining our blogger Elizabeth persona (who, in fact, really is a Flint copywriter and social media maven, Elizabeth Hansen). Elizabeth’s naturally warm personality and relatable mom approach helps to humanize the SunButter brand across social media, including Pinterest.</p>
<p style="text-align: center;"><img class="size-medium wp-image-4673 aligncenter" title="SB_Pinterest" src="http://www.flint-group.com/blog/wp-content/uploads/2012/01/SB_Pinterest-300x139.jpg" alt="SB_Pinterest" width="424" height="246" /></p>
<p><a href="http://pinterest.com/sunbutterbeth/">SunButter Elizabeth’s Pinterest adventure </a>has only just begun, but we already have boards centered around the themes of: crafts, inspiration, breakfast, lunch, savory, sweet treats, snacks, smoothies, cookies and “no peanuts, please!”</p>
<p>We’re excited to see how Pinterest aids in SunButter’s continual community building and growth on social media!</p>
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		<title>From growing an ad agency to growing grapes</title>
		<link>http://www.aadlandflint.com/blog/from-growing-an-ad-agency-to-growing-grapes</link>
		<comments>http://www.aadlandflint.com/blog/from-growing-an-ad-agency-to-growing-grapes#comments</comments>
		<pubDate>Fri, 30 Dec 2011 12:00:10 +0000</pubDate>
		<dc:creator>Elizabeth Hansen</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<category><![CDATA[flint celebrates 65 years]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4616</guid>
		<description><![CDATA[When did you first have a martini? One of The Flint Group’s longtime employees, Susan Hogen, had her first martini with Harold Flint (yes, the founder of Flint Communications) in Bismarck at a North Dakota Newspaper Association meeting.
“Let’s just say I enjoyed the olive, but couldn’t get the rest down,” Susan recalls with her signature bright [...]]]></description>
			<content:encoded><![CDATA[<p>When did you first have a martini? One of The Flint Group’s longtime employees, Susan Hogen, had her first martini with Harold Flint (yes, the founder of Flint Communications) in Bismarck at a North Dakota Newspaper Association meeting.</p>
<p>“Let’s just say I enjoyed the olive, but couldn’t get the rest down,” Susan recalls with her signature bright smile.</p>
<p>That was in the 1970s.</p>
<p>Flint Communications just celebrated its 65th year of business, and Susan has been part of amazing growth and transformation in the communications world—and with the agency.</p>
<div id="attachment_4617" class="wp-caption aligncenter" style="width: 346px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2011/12/SusanH3.jpg"><img class="size-medium wp-image-4617  " title="Susan Hogen at 2011 Flint Group Holiday Party" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/SusanH3-300x225.jpg" alt="Susan, left, with Connie Ness of Radio Fargo Moorhead at the Flint Holiday Party earlier this month" width="336" height="270" /></a><p class="wp-caption-text">Susan, left, with Connie Ness of Radio Fargo Moorhead at the Flint Holiday Party in Fargo earlier this month.</p></div>
<p>Today, Susan continues taking care of clients, mainly on the AdFarm side of our business, and she still fills in as the Fargo office receptionist. Away from the office, she and her husband Rodney manage <a href="http://www.redtrailvineyards.com/">Red Trail Vineyard </a>in Buffalo, N. D.</p>
<div id="attachment_4622" class="wp-caption aligncenter" style="width: 498px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Susan-and-Rodney-at-vineyard.jpg"><img class="size-full wp-image-4622 " title="Susan and Rodney Hogen at Red Trail Vineyard in Buffalo, N.D." src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Susan-and-Rodney-at-vineyard.jpg" alt="Rodney and Susan in the Gift Shop and Tasting Room at their vineyard." width="488" height="363" /></a><p class="wp-caption-text">Rodney and Susan in the Gift Shop and Tasting Room at their vineyard.</p></div>
<p><strong>Rewind to 1979<br />
</strong>“The first time I met anyone from Flint Communications was at the Gas Light bar in Fargo, which was a hangout for the agency gentlemen,” Susan recalls.“I started working at Flint Communications as the receptionist in May 1979. Since I was the receptionist, I was in charge of making sure the coffee pot was always full, which is also the reason I started to drink coffee,” Susan says. “When I started at Flint, many of the employees smoked at their desks. I remember Harold smoking his pipe and telling stories about the circus.”</p>
<div> </div>
<div id="attachment_4634" class="wp-caption alignright" style="width: 355px"><a href="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Susan-old-days1.jpg"><strong><img class="size-medium wp-image-4634" title="Susan Hogen in the 1980s at Flint Communications in Fargo" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Susan-old-days1-300x200.jpg" alt="Susan in the days of typewriters and piles of paper." width="345" height="272" /></strong></a><p class="wp-caption-text">Susan in the days of typewriters and piles of paper.</p></div>
<p><strong>Receptionist to first female account executive</strong><br />
Susan continues: “I soon became a project coordinator, making sure media contracts and materials were sent out in the mail correctly, and then I became Flint’s first female account executive. I worked on various client projects, including Bobcat Parts and any other projects. I coordinated the schedule for Roger (Reierson, now leading the agency) and filled in as receptionist from time to time.”</p>
<p><strong>Again, the martinis<br />
</strong>“Back then, there were many long lunches on Fridays, and I only had time to go back to the office and do the mail for the day,” she says. “We had electric typewriters and when you typed anything you used carbon paper to get two copies and white out to fix the mistakes. We also hand wrote our statements first, and then someone would type up the invoice to be mailed to our clients.&#8221;</p>
<p><strong>Work hard, play hard</strong><br />
“During those years, we had two Christmas parties every year,” Susan says. “On Tuesday, we hosted our suppliers and media representatives. Then on Thursday, we hosted our clients. One other employee and I did most of the planning for both of them.&#8221;</p>
<p>“We also had birthday parties for agency employees. People with birthdays in the first six months planned parties for people in the last six months, and vice versa,” Susan recalls.</p>
<p><strong>Some things haven&#8217;t changed</strong><br />
Flint employees still work hard and play hard today. Susan, far right, with agency friends in the photo booth at our 2011 Holiday party:</p>
<div class="mceTemp mceIEcenter"><a href="http://www.flint-group.com/blog/wp-content/uploads/2011/12/SusanH4.jpg"><img class="size-medium wp-image-4631 aligncenter" title="Susan and agency friends a 2011 Flint Holiday Party" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/SusanH4-300x225.jpg" alt="Susan and agency friends a 2011 Flint Holiday Party" width="359" height="300" /></a></div>
<p><strong> </strong></p>
<p><strong>Get to know a Flintster: Q + A with Susan!</strong></p>
<p><strong>Tell us about a memorable work experience.<br />
</strong>We were the agency for many political candidates and campaigns. The big three media options at that time were newspaper advertisements, radio and TV commercials. One time we needed final artwork to <em>The Farmer</em> magazine, so I hopped a plane to Minneapolis in the afternoon, rented a car and drove the material to the publisher’s house so the ad would be printed the next morning.</p>
<p>I was back on the plane the next day to Fargo and arrived in the office before most others.</p>
<p><strong>How does your passion outside of work fuel your work?<br />
</strong>Coordinating all the details of events at Red Trail Vineyard is similar to my time at Flint. It gives me the opportunity to be involved with many organizations. I love meeting people and like to find out what their passion is in life.</p>
<p><strong>What do you do on a typical night or weekend?<br />
</strong>In the evenings I look forward to dinner, as Rodney prepares it most of the time. I have gone back to sewing for items to sell in our Red Trail Vineyard Tasting Room. In the summertime we have group dinners, wine tasting, mowing the vineyard and helping with pruning and tying the vines to the trellis. Each year, we host the <a href="http://www.redtrailvineyards.com/grape-harvest.php">North Dakota Grape &amp; Harvest Festival</a> the third Saturday of August. I continue to help organize and coordinate vendors, entertainment, wagon rides, wine tours, wine tasting and all the other details.</p>
<p><strong>What was your first job?<br />
</strong>Working as a car hop at A&amp;W Drive-In. Some of the nights became quite challenging when the bars closed and people came to get a hamburger and fries. Growing up, our family was very active with 4-H and the high school band, so marching in parades was a summer highlight.</p>
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		<title>Wimmer’s Diamonds makes Facebook friends with online contest</title>
		<link>http://www.aadlandflint.com/blog/wimmer%e2%80%99s-diamonds-makes-facebook-friends-with-online-contest</link>
		<comments>http://www.aadlandflint.com/blog/wimmer%e2%80%99s-diamonds-makes-facebook-friends-with-online-contest#comments</comments>
		<pubDate>Tue, 27 Dec 2011 12:00:50 +0000</pubDate>
		<dc:creator>Sarah Olsgaard</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4553</guid>
		<description><![CDATA[Diamonds are a Facebook page’s best friend. 
Okay, maybe that’s not how the saying goes; but ask Wimmer’s Diamonds, and they’ll attest to a jewelry giveaway’s clout in gaining Facebook friends.
The situation 
 
The company is a fourth-generation, family-owned business that has been serving the Fargo, N.D., area for over 92 years. Wimmer’s Diamonds had been [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Diamonds are a Facebook page’s best friend. <img class="size-full wp-image-4599 alignright" title="diamond earrings -- source: culturedlabdiamonds.com. " src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/diamond-earrings.gif1.jpg" alt="diamond earrings -- source: culturedlabdiamonds.com. " width="258" height="258" /></p>
<p style="text-align: left;">Okay, maybe that’s not how the saying goes; but ask <a href="http://www.wimmersdiamonds.com/">Wimmer’s Diamonds</a>, and they’ll attest to a jewelry giveaway’s clout in gaining Facebook friends.</p>
<h4><strong>The situation </strong></h4>
<p><strong> </strong></p>
<p>The company is a fourth-generation, family-owned business that has been serving the Fargo, N.D., area for over 92 years. Wimmer’s Diamonds had been working with Flint for many years, and, after launching their Facebook page last July, came to us wanting to build their fan base.</p>
<h4><strong>The solution</strong></h4>
<p><strong> </strong></p>
<p><a href="http://www.flintcom.com/">Flint Communications</a> partnered with Wimmer’s Diamonds to help them acquire more “likes” through a jewelry promotion on the company’s Facebook page.</p>
<p>The contest was simple, which we’ve found is optimal for maximizing user interaction within social media platforms. New fans were greeted by a landing page instructing them to “like” the page to enter a contest to win a pair of diamond earrings valued at $700.</p>
<p>Having “liked” <a href="http://www.facebook.com/wimmersdiamonds">Wimmer’s Diamonds’ Facebook page,</a> both new and existing fans clicked a side tab to sign up for the contest. Each participant was required to supply their name and email address and answer the question, ‘What is the best jewelry gift you’ve ever given or received?’</p>
<h4><strong>The creative</strong></h4>
<p><strong> </strong></p>
<p style="text-align: left;">The Flint creative team designed a number of pieces to promote the contest on the Wimmer’s Diamonds Facebook page, including a landing page for new fans, a side tab through which both new and existing fans entered the contest, and a new profile image highlighting the contest.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-4558" title="together (2)" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/together-2.jpg" alt="together (2)" width="577" height="272" /></p>
<p style="text-align: left;">We also created posters that were hung in <a href="http://www.westacres.com/">West Acres Shopping Center</a>, one of two Wimmer’s Diamond store locations, and designed table tents displayed in the mall’s food court. Finally, our team prepared ads that ran in a number of newspapers, including <a href="http://www.inforum.com/">The Forum</a>, <a href="http://www.ndsuspectrum.com/">The NDSU Spectrum</a>, <a href="http://msumadvocate.com/">MSUM Advocate</a> and <a href="http://theconcordian.org/">The Concordian</a>.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-4563" title="print ad" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/print-ad-885x1024.jpg" alt="print ad" width="340" height="393" /></p>
<h4><strong>Implementation </strong></h4>
<p><strong> </strong></p>
<p>With the Facebook collateral and printed pieces in place, Wimmer’s Diamonds launched the contest on November 1 with a wall post.</p>
<p><img class="aligncenter size-full wp-image-4605" title="facebook-contest-announcement3" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/facebook-contest-announcement31.jpg" alt="facebook-contest-announcement3" width="505" height="301" /></p>
<p style="text-align: center;">
<p>The contest continued for a month, during which Wimmer’s Diamonds periodically posted announcements about the promotion on their wall, in addition to advertising the giveaway through the posters, table tents and newspaper ads.</p>
<p>Wimmer’s Diamonds announced the giveaway winner on November 30.</p>
<p><img class="aligncenter size-full wp-image-4592" title="Wimmer's Diamonds Facebook contest winner announcement" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/facebook-contest-winner-announcement.jpg" alt="Wimmer's Diamonds Facebook contest winner announcement" width="517" height="523" /></p>
<h4><strong>Results that sparkled</strong></h4>
<p><strong> </strong></p>
<p>At the start of the promotion, Wimmer’s Diamonds had 146 fans. Their goal was to reach 500.</p>
<p>Through the contest, Wimmer’s Diamonds gained 368 new fans, amounting to an overall increase of 352 percent and surpassing their goal by 14 fans.</p>
<p><strong><em>The moral of the story?</em></strong></p>
<p><strong><em> Diamonds may be a girl’s best friend, but Wimmer’s Diamonds makes a great Facebook friend.</em></strong></p>
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		<title>A Flint Group holiday meditation: eggnog, and other magical joys of the season</title>
		<link>http://www.aadlandflint.com/blog/a-flint-group-holiday-meditation-eggnog-and-other-magical-joys-of-the-season</link>
		<comments>http://www.aadlandflint.com/blog/a-flint-group-holiday-meditation-eggnog-and-other-magical-joys-of-the-season#comments</comments>
		<pubDate>Wed, 21 Dec 2011 12:00:12 +0000</pubDate>
		<dc:creator>Ericka Olin</dc:creator>
				<category><![CDATA[Flint Communications]]></category>
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		<category><![CDATA[holiday video]]></category>
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		<category><![CDATA[xcel energy holiday lights parade fargo nd]]></category>

		<guid isPermaLink="false">http://www.flint-group.com/blog/?p=4491</guid>
		<description><![CDATA[They say the holidays are the most wonderful time of year, but we all know the season can also be chaotic, tense and downright maniacal.
It’s easy to get wrapped up (oops, unintentional reference to the gifts you have yet to wrap) in the fast-paced frenzy that we forget about the subtle joys of the holiday [...]]]></description>
			<content:encoded><![CDATA[<p>They say the holidays are the most wonderful time of year, but we all know the season can also be chaotic, tense and downright maniacal.</p>
<p>It’s easy to get wrapped up (oops, unintentional reference to the gifts you have yet to wrap) in the fast-paced frenzy that we forget about the subtle joys of the holiday season—the smells of holiday baking, watching Linus explain the true meaning of Christmas, family heirloom ornaments, the search for that elusive “perfect gift,” and of course, eggnog—magical moments we look forward to all year.</p>
<p>This year, the <a href="http://www.flintcom.com/">Flint Group</a> made an effort to intentionally take notice and embrace every part of the holiday season.</p>
<p style="text-align: left;">We, along with our friends from <a href="http://www.adfarmonline.com/">AdFarm</a> and <a href="http://www.mediaproductions.com/">Media Productions</a>, kicked off the holiday season by donning our Santa hats and joining in the annual <a href="http://www.fmdowntown.com/cal.php?id=33">Xcel Energy Holiday Lights Parade in Fargo, N.D.</a> Our float was one of 70 that filled the streets of <a href="http://www.fmdowntown.com/index.php">downtown Fargo</a> with merriment on November 22.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-4492" title="Flint Group at Holiday Lights Parade" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/Flint-Group_holiday-lights-parade-1024x503.jpg" alt="Flint Group at Holiday Lights Parade" width="614" height="302" /></p>
<p>Each Flint office took its own decorative approach to get in the holiday spirit. Creative director Ken Zakovich helped his coworkers at <a href="http://www.westmorelandflint.com/">WestmorelandFlint</a> “get in the mood” with a festive ornament on the office Christmas tree.</p>
<p><img class="aligncenter size-full wp-image-4505" title="Ken's Christmas ornament at WestmorelandFlint" src="http://www.flint-group.com/blog/wp-content/uploads/2011/12/ken.jpg" alt="Ken's Christmas ornament at WestmorelandFlint" width="240" height="320" /></p>
<p>Amid our parading and decorating, we’ve also been rebranding the North Pole, helping Santa establish a social media presence, copyrighting Rudolph red, and creating a PR plan to help Frosty launch his spring campaign against global warming.</p>
<p>With the success of these holiday festivities, we thought it fitting to create a short video to capture our enriching approach of taking time to appreciate this season—to fully experience this holiday and truly savor its subtle joys and moments of wonder.</p>
<p>Take a minute and enjoy, won’t you?</p>
<p><iframe width="575" height="322" src="http://www.youtube.com/embed/zLjkYyrwDz4" frameborder="0" allowfullscreen></iframe></p>
<p>So this holiday season, when you’re at your breaking point—when you don’t think you can take another bite of your aunt’s fruitcake, or when you find yourself wandering the aisles of Target at 11 p.m. on December 23—remember, there’s beauty in everything.</p>
<p>All you have to do is find it.</p>
<p><em>Happy Holidays from the Flint family. May your holiday season be filled with beauty. </em></p>
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