It’s a busy time of year. At Flint, I’m finalizing client communication plans for 2010. At home, I’m preparing for the holidays.

It’s interesting how similar these two things are. Both allow you to think about who is important to you.

For our clients, the target audience is very important. What do we want to say to them? How and when are we going to engage with them?

The same is true for each of us as individuals. Who are the important people in our lives? What do we want to say to them? How and when are we going to say it?

There's no question who is in Kimberly* Wold Janke's primary target audience

At this time of year it’s easy to get wrapped up in the preparation of the holidays. We forget to focus on people who are important to us and enjoy time with them. What a perfect time to hug your children and tell them how special they are to you; to kiss your spouse and thank him for all of his support and encouragement the past year; and to pick up the phone, call your best friend and let her know your life is richer with her in it.

As I wrap up my client communication plans this year, I think I’ll do one more: a “personal communications plan” for 2010 that will help me maintain perspective, keep balance in my life, and focus on the people who are important to me.

So, who is important to you? What do you want to say to them? How and when do you want to engage with them?