Let’s be honest here: this very blog doesn’t exist just because we think it should.

The Flint Group has a blog for many reasons. Here, we share work that excites us. We celebrate our clients’ successes. We chat about our industry. We want you to know us. The real “us.”

That’s why we blog. We have a strategy, a purpose, a reason for its existence.

But even with a smart strategy in place, it’s easy to let a blog slip into the shadows. Blogging takes time and effort and some serious dedication.

Blogging is hot right now. From teenagers to dads, from small startups to Fortune 500s, everyone’s doing it. Writer or not, if you have a keyboard (or a smartphone or a tablet), you can have a blog.

Every once in a while you hear the rumor: blogging is dead. Riiight… That’s simply not true. In fact, blogging is booming. Take Google’s platform, Blogger, for instance. Users are writing 250,000 new words a minute. That’s almost 5,000 new novels a day!

Needless to say, blogging is freakishly alive. In fact, we’ve barely even scratched the surface.

Well, I think I’ve reached the mini-skirt level. What’s that, you ask? In the words of our friend Jay Baer:

“A blog post is like a mini-skirt. It has to be short enough to be interesting, but long enough to cover the subject.”